August 11
2009
Line and Pixel logo: work in progress
Right now I’m in the process of developing a brand, logo and identity for my new business LiNE & PiXEL. I’m pretty darned excited about it and I thought I’d share with everyone some concepts for my logo. Take a look!
This is original concept, a nice geometric sans-serif type with a splash of colour to signify the “line” and “pixel” that make up the “i” in words line, and pixel. I forwarded this concept to my friend Brian, who is a master of logos and identity, he suggested some tweaks. I then ended up with this:
The stylized ampersand certainly adds more flair to the logo and keeps it from looking too rigid. I also revised my choice of type. Some kerning work is still to be done, but over all I’m happy with how things are progressing.
In addition to the LiNE & PiXEL wordmark I am also working on an emblem, I’ll post that on my blog in a few days. In the mean time, feel free to tell me what you think of this logo, I’d appreciate any opinions you may have!
Aug 12: UPDATE!
I’ve done up 2 more concepts based on feedback. Thanks! Keep it up! More will come!
Aug 13: EVEN MORE!
I have been receiving a lot of feedback in regards to this logo design both here and on Facebook, thanks to everyone!
One of the most talked about features of the logo is & (ampersand) vs. and (the word). Many have stated that the word and is cleaner looking or simply that it less confusing, visually, than the ampersand. Both are very much true. In fact, I’m pretty sure no matter which typeface I choose to use the & will simply not be as instantly recognizable as and. This is because there are, as I have shown you, many different variations of the ampersand. Your brain actually has to work to parse this information.
You must mentally switch & to and. Yeah, I’m making you work for it!
In fact, since the first iteration of the design I have made a point of NOT using the word and. This is not an issue of style, it is an issue of scalability. it’s best if I just show you.
As you can see in figure 1 when you scale the logo down to a smaller size (figure 1.1) the logo is still quite readable and it is easy to distinguish the ampersand. In figure 2 you should note that when scaled down to the same size the and becomes almost completely illegible. The viewer now reads the logo as LiNE|PiXEL which is not only poor for branding and identity, and most definitely not the name of the company!
Discuss!
Tags: LiNE + PiXEL
Comments
homer Aug 12th, 2009 at 6:35 pm
Pez
don’t think the ampersand matches well…find another one that doesn’t conflict in appearance so much
mark c Aug 13th, 2009 at 12:55 am
Hi mate,
The 1st one stands out for me, seeing it seems to be something you would see at a paint stand at a hardware store which seems to stand out.
The big e looking thing in the 2nd one seems over complex for me.
And the last one in the pink stands out and is easy to read!
Hope this help a bit mate.
Burns Aug 13th, 2009 at 9:36 am
Still not a fan of the ampersand — think style butts heads with the rest of the design. Continue to like the first iteration best — to my eye AND appears clean, not rigid (but I’m an old guy, right?)
Brian Aug 13th, 2009 at 4:27 pm
You know what dude, …now that I see this again, I’m thinking a nice Helvetica-esque amperstand might fit the bill nicely. Out of all the colour variations though, I do like the cyan the best
BP
Ronia Nash Aug 13th, 2009 at 10:34 pm
I like the “and” better than the “&”
Burns Aug 14th, 2009 at 8:53 am
Interesting point you make about legibility issues when you scale down the image. What about moving outside the “AND” vs “&” box, and look at something like “+”. It’s clean, it’s simple, it’s legible at any size
pezpengelly Aug 14th, 2009 at 2:09 pm
Brian: Currently trying out a mix of ampersands that I haven’t Posted yet. Also, I was thinking the the colouring in the logo should remain variable as so I can match it to specific projects and situations. Love to hear your two cents.
Burns: Interesting thought using + as opposed to & or and. I wonder though if people would read the logo as LiNE (Plus) PiXEL.
Burns Aug 15th, 2009 at 8:55 am
Don’t think that would typically be the case but is there a downside if they did? “and” and “plus” are somewhat synonomous
violet Jan 29th, 2011 at 2:31 pm
Not a fan of the &.
Go with either the + or the word AND
Also the spacing between the “E” in LINE and the & (or even the AND) are not equal to the spacing between the &/AND and the P in PIXEL… just wanted to point that out.
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